Kim, Gina. "Arrested journalists’ TV network on a mission." PopMatters 19 June 2009. 19 June 2009 <http://www.popmatters.com/pm/article/102227-arrested-journalists-tv-network-on-a-mission/>.
Current TV is trying to find its voice with a targeted audience of ages 18-34 year olds. They have recently gained more media attention as the two journalists in the custody of the North Korean government were doing a story for Current when they were arrested for crossing the border into the communist nation. Regardless of their guilt in such an act, the journalists were in the pursuit of a story that follows Current’s mission. They want to provide news that the mainstream news outlets are not airing. They are not necessarily looking for trouble but they want to air stories that are otherwise being neglected. Gina Kim offers some examples of Current’s past targets such as the Mexican drug wars and the risks taken by Somali refugees.
The article focuses on Current’s struggle to find their voice. They have earned a sizable amount of money through cable licensing and advertising. However, they have not reached a big enough audience to qualify for Nielson ratings. Their target audience is part of a “self-centered age” which troubles the company’s ambitions. Their audience would rather watch their stories for free online than pay for a subscription to their cable channel. They have made some progress but more has to be done for them to reach their intended place of destination.
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