Twitter Features

Hoak, Amy. “Tweet success: It’s easy to lose interest in Twitter, but there are reasons to stick with it.” PopMatters 18 June 2009 19 June 2009 <http://www.popmatters.com/pm/article/102173-tweet-success-its-easy-to-lose-interest-in-twitter-but-there-are-rea/>.

Twitter has emerged on the public scene as a revolutionary technological feature. Amy Hoak examines the features of Twitter that require a bit of exploring in order to use this feature to its fullest potential. Research from Nielson has shown that 60 percent of the people that sign up for an account on Twitter end up abandoning their account. Hoak continues the argument from Nielson that the reason is due to the fact that many of Twitter’s features require a bit more time to figure out and a second chance.

Hoak goes into the various benefits of Twitter such as networking, a real-time opinion aggregator and a way to find deals on items. Businesses use it to gain customer opinions and employees use it to find new jobs. Frugal shoppers can follow companies like Dell and find out about deals on refurbished laptops. According to Hoak, the possibilities are large. She lists five different features that are worth a second chance such as the hash mark narrowing tool. She also brings up the trending topics that appear on the right hand side of the Twitter page, that allow users to know about recent events as they happen and people’s opinions. Twitter may require a bit more time to find out the point of it, but the possibilities are plenty.